Thursday, May 19, 2022

How To Engage Event Attendees? – An Event Marketer’s Choice

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Audience engagement is directly proportional to the success of an event. For example, 49% of marketers say that audience engagement is the most significant contributing factor to having a successful event. However, keeping people engaged for an hour or two is possible through normal methods, but you need to be your innovative best to keep people hooked throughout an event.

We have created this blog for event marketers looking to host an engaging event that attendees would talk about even when it is over. So, let’s have a look at some of the most innovative ways through which you could keep your attendees hooked to your event.

Ideas to keep the audience engaged at your event

You cannot keep serving your audience with the same content and expect different results as far as engagement is concerned. So we have some brilliant innovative ideas that would keep your attendees engaged throughout the event.

Display a social wall

Display a social wall at your event to ace your ideas pack. When you include a social media wall in your event, you guarantee that you’ll have some fantastic stuff to show off throughout the event.

A social wall provides an engaging representation of the buzz created on social media around your event’s hashtag. All the posts around your event’s hashtag in photos and videos from various social and review platforms like Instagram, Twitter, Facebook, and Google reviews get displayed on a digital screen that engages the audience like no other. 

Since the audience is hooked to your event’s social wall, you can use this opportunity to promote your business. 

You can also use this opportunity to market your future event’s brochures. You might also provide pre-registration for the event. Another thing you may do is collect user-generated content for future marketing initiatives.

You can integrate the information on your website so that visitors can see it and be influenced to attend your upcoming events.

Hire an emcee

Since we are talking about customer engagement event ideas, make sure your emcee, or master of ceremony, is on your list.

The tasks of your emcee could include kicking off your event or introducing guest speakers. This is a vital introduction since it establishes why this person is relevant to your event and reputable in the topic they are covering. In addition, special announcements, prize giveaways, Q&As, and other activities may be provided by your emcee.

When it’s time to wrap up your event, your emcee will probably do so. With all of that stage time, you’ll need someone comfortable conversing with your audience, being on stage. A good emcee will keep the attendees engaged with your event.

Gift swag bags

SWAG stands for Stuff We All Get and comes in various formats. Swag can be anything from low-cost giveaways like personalized stickers, buttons, and snacks to highly sought-after branded items like name-brand tumblers, coats, sweatshirts, bags, etc.

Your budget determines the gifts you give your guests. If your event participants pay a charge to attend, you want them to leave with at least one personalized item from your event. Don’t worry if a luxury item isn’t in your budget; you can always have a swag store set up at your event where visitors can purchase event or company-branded products.

Use polling

Polls are a successful way to engage people. Polls can be used before an event to ensure that the content is relevant and engaging. For example, you could ask guests if they want to learn about social media marketing trends in 2021 or how to boost SEO for a marketing event. You can adjust your material to the audience’s interests if you choose the response with the most votes.

You may also utilize live polling to keep the audience involved and gather feedback from them during the event.

Quizzes are fun!

Quizzes can be fun as people love to showcase their knowledge. So you can introduce different kinds of quizzes at varying points in your event. This can be a general trivia quiz to get the party started, or a quiz tailored to the event’s content to keep things interesting for your attendees.

Promote networking opportunities

Allowing people to network is one of the most effective methods to get them interested in your product or service. They already invested in what your brand offers in some form because they are attending your event. Now, assist them in setting the stage to meet people who share their passion. For example, offer a meet-and-greet, a breakout session, or an interactive experience so that guests can socialize with other attendees.

Your participants will be able to network with other attendees by hosting a meet-and-greet, breakout session, or interactive activity. 

Wrapping Up

Engaging the audience for long hours is a task that only a few can pull off. However, the ideas shared above will certainly assist in this bid. Displaying a social wall tops them all. To create a social wall that would keep your audience engaged, you can take the help of Taggbox, which is the best in this department. Taggbox comes with brilliant customization and moderation options along with other novel attributes. So, create a social wall that makes your event stand out.

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