Presently, the frozen food market estimate is around $244.3 billion and is expanding rapidly. It means the demand for frozen food packaging is likely to increase in the coming years. Moreover, new trends are likely to evolve with market needs and consumer preferences. So, as a packaging manufacturer, you have to focus on the latest trends. Also, understand the impact of these trends and how to address them.
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Besides the growing frozen food packaging trends, it is critical to know the consumer requirements and food insights as per the altering landscape of the industry. The following are some latest food packaging trends and their insights to understand them better:
- Sustainability Initiatives
In recent years, sustainable packaging has gained popularity, especially for food and beverages. It is mainly to decrease the existence of single-use plastics, which are harmful to the environment. Since the cause is to preserve the environment, this initiative has massive public support.
Due to public support, sustainable packaging alternatives are growing more rapidly than ever before. After all, 67% of global consumers consider it vital to switch to recyclable packaging. About 87% of young shoppers are even willing to pay the extra price for sustainably-packaged goods. Since these consumer behaviors are not going anywhere, sticking to sustainably-packaged products is a good idea.
Cardboard and paper are growing as viable alternatives to single-use plastic packaging for various food products. Moreover, such sustainable packaging is easy to create using recycled materials.
Reducing Packaging Volume:
The simplest way to increase sustainability in food packaging is the removal of unnecessary components. Companies are identifying packaging components that are not integral for safety or freshness. And, later, they will remove such unwanted components to reduce the packaging volume.
Recycled Plastic Packaging:
Adding recycled plastics to food packaging is a great alternative to decrease the overall environmental impact of plastic packaging. It further demonstrates sustainable alternatives to consumers.
One great way to make packaging materials more sustainable is to encourage consumers to refill and reuse them.
- Helping the Consumer
While sustainable food packaging is a must-have for many companies to reduce their environmental impact, there is a completely different range of food packaging innovations for different purposes.
In saturated markets, food and beverage goods must gain the attention of buyers. The first point of product interaction with consumers is vital for winning new customers. Hence, the packaging is a crucial way to sustain in the market, of course, using the right strategies. However, this innovation is no longer limited to eye-catching and bold designs. Certain modern food packaging manufacturers are using features that are helpful for consumers.
Some of these features are:
Integration of Technology:
The advancement of technology and the use of smartphones mean that it’s the right time to integrate technology into the everyday aspect of food buying. After all, it makes the whole process simple and time-saving.
The shoppers need to know what’s in the foods they are buying. It means things must be transparent and clear labels on all food items in grocery stores.
The minimal packaging designs make the manufacturers cut down unnecessary features like plastic sleeves. So, it would cost less for manufacturing. Plus, they have a lesser environmental impact.
- Evaluation of Packaging’s Environmental Impact
Making compostable or recyclable packaging is a crucial qualitative aspect of sustainability. Sometimes it is vital to work on the quantitative aspects of packaging. Therefore, the manufacturers must use the Life Cycle Analysis (LCA, tool that predicts environmental impacts like water usage, greenhouse gas emissions, and fossil fuel usage. LCA also enables companies to understand the link between packaging types and decision-making and have better food industry insights. All this must align with the corporate objectives and customer objectives.
Since packaging is a vital part of food packaging, manufacturers must understand the latest trends and evaluate them for the future. Using sustainable packaging, food companies get better growth opportunities in the coming years.