Digital marketing includes social media marketing. Nowadays, almost every company is present on social media. There are multiple accounts on various platforms, including Instagram, Pinterest, and Facebook. Instagram has more than 25 million Business accounts.
There are over 200 million people visiting Business Instagram accounts daily. It’s great to have a large following, but how can you tell if it is worth the effort?
Your Instagram analytics can be a great help. These are a great way for you to determine if your investment in Instagram marketing was worthwhile.
This will help you decide which goals are most important and which ones should be ignored.
You can learn more about your followers by using Instagram analytics. Based on your Instagram analytics, you can better understand what resonates for them. This data can help you reach your audience better and build a loyal customer base.
You can track your Instagram analytics to learn a lot more about your Instagram marketing efforts. It is possible that you are targeting the wrong audience and miss key engagement opportunities. Your Instagram analytics will show you how often and what time you should post.
We understand if the thought of learning more about Instagram analytics is overwhelming. The amount of information can be overwhelming.
This article will help you to understand the basics of analytics. Click Here
It will also explain what each metric means and how you can better analyze it.
Welcome to Your Instagram Insights page
The Overview: General Information and Profile Information
These can be found on your Insights’ page under the section called ‘Overview. This section allows you to see how engaged your Instagram followers, particularly new ones, are with your posts and your Instagram profile.
This page displays information for the past 7 days and the last 30 days. You can choose to display either one or both. This page shows you the following Instagram metrics.
Accounts Reached: The number of unique accounts which have seen any of the posts you’ve made
Impressions: The number of times that your posts were viewed during this time period
Profile visits: The total number of profile views during the week
Email/Call Buttons Taps: How many visitors have clicked this button to email/call you business
Website clicks: The number of times that visitors have clicked on the link to your site from your profile page. COMPRARSEGUIDORESARGENTINA
Mentions: The number of times that your account’s handle was mentioned by other users
Content interactions: These Insights track how visitors interact with Instagram stories, posts, and even IGTV videos. This will be covered later.
Your Audience
Did you know that your Instagram analytics includes a section dedicated to your audience demographics. This section gives you great information that will help you determine if your Instagram audience matches your target audience.
While it’s great if your brand is able to engage in Europe, it won’t help you if your target audience is a small swimwear business that ships only in the US.
This information will help you determine if your Instagram marketing strategy is targeting the right audience.
This section includes your ‘Follower breakdown’. It shows your exact follower count as well as any percentage changes in the specified time period (e.g., the last 7 or 30 days). You will also find a new section called ‘Growth’, which focuses on the growth of your followers over that time period.
It contains the exact number of your unfollows and follows for that period, as well as a chart showing the daily changes.
This page also contains key analytics that you should focus on, such as:
Top Locations: This information will allow you to see which five countries and cities are most popular among your followers, broken down into percentages
Age Range: Here you can find the age range of your followers (13-17, 18-24 and 25-34). You can also filter by percentage
Gender: Here you can see the gender of your followers using a pie chart and a percentage breakdown
Most Active Times: This handy bar graph shows you how active your followers have been on Instagram over the specified time period. You can switch between two graphs to view your followers’ most active days or hours of the day. This information will help you determine the best time to schedule posts to maximize engagement.
Shared Content
Once you have established that you are targeting the right audience you will want to find out how each individual effort (posts and stories) has been received. Engaging with your followers. This is possible with your Instagram Insights.
You can either do it through the ‘Content Interactions’ section in your Overview’ section, or the section titled “Content You Shared”.
These sections can be helpful. The ‘Interactions section will focus on your interactions, which are actions taken directly from your post. This could include visiting your profile, clicking a link, or using your call/email button.
You can find amazing information by diving into the analytics for every Instagram story, post, and IGTV video.
The number of shares, comments, shares, likes and saves this post has received
How many Profile Visits and other actions were taken from this post?
How many followers did you get from a particular post?
Reach: The number of unique accounts that the post was viewed by.
Impressions: This is the total number of times that your post has been viewed. It can then be broken down by how it was viewed from home, profile or from another location.
Promotion: If the post was promoted, you’ll find the results here
Exits: The number of times someone leaves your Instagram story halfway through
Replies: The number of responses to a photo or video on your Instagram stories
There is so much information you can learn about your Instagram marketing through your Instagram Insights page. This includes everything from audience trends to Instagram stories analytics. You will need an Instagram business account to access the Insights pages. However, these Insights can be invaluable if your goal is to grow your Instagram marketing strategies.
Instagram Analytics Made Easier
It can be overwhelming and time-consuming to go through all these numbers on your Instagram Insights page. Third-party apps can make it easier to track and evaluate your Instagram analytics.
These apps often offer more detail, a longer-range view or export options for reporting. These apps can calculate your engagement rate or ROI so you can focus more on your Instagram marketing efforts.
These are some of the top Instagram analytics tools we recommend for tracking and evaluating your Instagram Insights.
#1: Squarelovin
Squarelovin is a dedicated platform for Instagram Insights. It offers a number of reporting tools that can help you improve your strategy.
They offer graphs that show the best days and times for posting, as well engagement charts that will show you when your content is getting more interaction. You can try it for 14 days free!
#2: Socialbakers
Socialbakers provides beautiful and free tools to analyze your Instagram hashtags, filters, etc. Socialbakers is different in that they analyze your profile and assign you a leader, sleeper, spammer, or shy classification.
This is basically how Socialbakers evaluates your Instagram success.
You can also get a chart showing how many times you have posted over the past 12 months. This will help you to post more often and consistently.
#3: Iconosquare
Iconosquare offers a free Instagram audit to anyone who has an Instagram Business account. It will show you where you have succeeded and what you can do better based on your last 30 days.
Their “pro dashboard”, which includes standard metrics such as engagement rates and followers stats, can be downloaded for free.
#4: Sprout social
Sprout Social could be the tool you need to make your company stand out from its competitors. Sprout Social’s Instagram analytics allows you to create customer reports and track your Instagram competitors.
You can view visual graphs to track your followers’ growth, likes and comments, as well as similar data for your competition.